Keep up with our latest transmissions.
Good marketing asks hard questions. This is where we share what we're thinking and what we’ve learned after years of working with research teams, healthcare organizations, and cause-driven brands. Get our perspective on what it actually takes to build trust with the audiences that matter most.
Clinical Trial Recruitment Runs on Trust: Digital Ads Can’t Build it Alone
Reaching enrollment targets in a clinical trial takes more than a Facebook campaign. I share the multi-channel recruitment strategy behind a Group A Strep vaccine study that generated 93 leads in five weeks, plus a free stakeholder engagement toolkit for research teams.
The Beginner’s Guide to the Buyer’s Journey
By focusing on your customer’s concerns, rather than features and benefits of your product, your marketing will stand out as empathetic, relevant, and helpful. When customers feel like you understand them and their problems, they’re more likely to choose your product or service over your competitors.
Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies
Meta’s ad policies have changed a lot over the last couple years. This can be especially challenging when recruiting participants for a clinical trial. We’re sharing the lessons we’ve learned to successfully recruit clinical trial participants on Facebook with a solid understanding of Meta’s advertising policies and a plan to meet them.
Maybe it’s not too late
How my journey towards reconciliation with Indigenous peoples helped me find hope in the face of the climate crisis.
5 Proven Tips to Get More Sales on Etsy
Set yourself up for selling success with these five Etsy seller tips. Master Etsy's algorithm and tailor your listings to match what people are searching for.
The Value of Building A Brand
Branding is so much more than just a logo. It's how you do business. It's what you say to your customers. Branding is how you treat your employees, and it's how you give back to your community. When a brand is well-built, it gives people a powerful reason to come back. People do business with brands that make them feel good about where their money is going.
The Benefits of Indulging in Distractions
Marketing requires us to ask questions of ourselves, our audiences, our data, and our results. Get tips on asking powerful questions to learn valuable information and bring people closer together.
How to Improve Clinical Trial Recruitment with Online Advertising
Online advertising as a strategy for improving clinical trial recruitment timelines is gaining traction in Alberta, given its cost-effectiveness and ability to access specific populations.
Remembering Karen: The Most Important Story I’ve Ever Told
How telling the story of a double-lung transplant survivor changed my perspective.
How to Ask Better Questions and Have Valuable Conversations
Asking the right questions can lead to better, more productive conversations. Try these tips for asking better questions.
