Digital Display Advertising

No more getting lost in (ad) space.

What is digital display advertising?

Digital advertising uses digital channels like websites, mobile apps, social media, and search engines to share marketing messages. When we say digital display advertising, we’re referring to all forms of digital advertising that use some form of image or graphic. Search engine advertising is typically comprised of text and is based on keywords people are searching for.

Digital advertising is a great way to reach specific individuals on platforms they frequent most often, and can usually be done for a lower investment than traditional advertising channels like TV, radio, and billboards. Most digital advertising platforms have the advantage of allowing you to select which audiences you’d like to show ads to using demographic characteristics, interests, behaviours, job titles, and more.

Why invest in digital advertising?

  • Reach a larger audience for a lower cost when compared to traditional advertising channels

  • Improve traffic to your website by getting clicks from people who match your ideal customer profile

  • Get the most bang out of your marketing budget with accurate, easy-to-understand data and results

Why work with Marketing Martian?

Our team is experienced in selecting the right mix of advertising channels to maximize the return on your marketing investment. We’re experienced in running campaigns on all major digital advertising platforms including Meta (Facebook + Instagram), LinkedIn, Google, YouTube, and niche channels geared to more specific audiences. We’ve proven our ability to run successful campaigns and deliver results. With our help, you can increase website traffic and bring potential customers to your website to perform actions that lead to success.

What does it cost?

While most digital advertising platforms don’t have a minimum budget requirement, many of them use algorithms to help find the people most likely to become your customers. Algorithms benefit from a large subset of data, which means the higher your budget, the faster the algorithm can work in your favor. We aim to keep your advertising spend as low as possible while ensuring we can provide reliable results. We have a recommended minimum advertising spend based on each platform. For more information on the current minimum advertising investments, contact us and request our latest pricing.

Here’s how we work:

  1. Map your customer journey and build a strategy that addresses your audience’s pain points throughout. We’ll identify the best marketing channels based on where your audience is likely to be, then develop messaging that speaks to their unique motivations.

  2. Set a budget and carry out your strategy using tactics that yield the best return, or test multiple platforms to see what best connects with your audience.

  3. Measure audience actions like clicks and phone calls, tell the ad platform algorithm which actions are most valuable, and optimize your campaign to encourage more of those actions.

  4. We send monthly reports showing how effectively the ads are driving results and recommending ways to improve them.

  5. Improve your website with landing pages and other helpful content so your audience can get the information they’re looking for and take action.