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Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies
Meta’s ad policies have changed a lot over the last couple years. This can be especially challenging when recruiting participants for a clinical trial. We’re sharing the lessons we’ve learned to successfully recruit clinical trial participants on Facebook with a solid understanding of Meta’s advertising policies and a plan to meet them.
How to Improve Clinical Trial Recruitment with Online Advertising
Online advertising as a strategy for improving clinical trial recruitment timelines is gaining traction in Alberta, given its cost-effectiveness and ability to access specific populations.