It’s 8:30 PM on a Wednesday. I’ve just registered my domain name and paid for hosting. I’ve now made a (small) financial commitment to this idea that’s been brewing in the back of my head for the past few weeks. It’s terrifying. It’s exhilarating. It’s happening.
I’ve always enjoyed writing. So my desire to start a blog and have an outlet for my writing has been around almost as long as the internet. But my hesitation has always been the fact that I have a hard time focusing.
Insatiable curiosity is a strength and a weakness. When I find a new topic that enthralls me, I research it endlessly, but eventually, I move on to the next thing that excites me. I always knew that a successful blog would need to have a focus and that always eluded me until now.
I work at a marketing agency. We’re often planning a three-month lead generation campaign for Joe’s business or helping Sue’s business with an eight-week launch campaign. While our goal is to work with businesses long term, most projects come with a start and end date.
As a designer, you don’t create a logo to last for three months, so sometimes I struggle to focus my efforts on a marketing campaign that only runs for a few months. I prefer to think longer term than that. What I’ve come to love most about my job is finding ways to create marketing tools and templates for small businesses that they can use long after a project is over.
Right now, I write marketing strategies between the hours of 8 and 5 each day. While those marketing strategies are definitely written with a long-term vision in mind, that’s not really the same as an entrepreneur putting their nights, weekends and every waking moment into building their dream. What’s it really like to try and conquer the competition, keep up with the latest changes in the industry, and execute a marketing strategy when you’re the one running the show?
I’ve decided to put into practice what I preach; not just with my client’s marketing plans, but with my own blog. Something with no completion date that’s all my own. Something I can work on in my evening hours, feed my passions into, and really try to take to the next level.
The vision for this blog is to explore marketing to it’s fullest. Navigating social media, today’s advertising platforms, and trying to craft a content strategy or keep up to the ever-evolving way we communicate with each other can be overwhelming.
Today’s corporate giants control so much of the information we process every single day. Technology and social media are changing and affecting human behaviours and desires. That affects the way people make purchase decisions. It also raises the question: How do we, the little guys, keep up when those tech giants have SO. MUCH. DATA. I’m planning on diving deep into some of the key issues or concerns that business owners face when it comes to marketing.
Hopefully, we all learn a little something in the process. Because at the end of the day, what really drives me when it comes to marketing is watching people succeed at something they absolutely love. And if I can write something that plays even some small role in that, I’ll be satisfied.
So this is Marketing Martian. It’s a (hopefully) clever play on my last name, but it’s also an adventure into the ever-expanding universe that is marketing. I’m hoping to help marketing feel a little bit less alien, not only for myself, but for my friends, family, small businesses in my community, and anyone out there who has a dream.